Case study
Larsen Bookkeeping: a template site rebuilt to win consultations.
A bookkeeping firm on Massachusetts’ South Shore, serving clients since 2001, moved from a Squarespace template to a fast custom site that explains each specialty and makes asking for help easy.
- Client
- Larsen Bookkeeping Services, Hanover, Massachusetts
- Industry
- Bookkeeping and QuickBooks services
- Launched
- October 24, 2026
- Scope
- Strategy, copy, design, build, SEO, launch, email, ad pages
Try it yourself
Click around the site we built.
A working copy of larsenbookkeeping.com, running right here. Scroll it, open the menus, follow the links, and switch to phone size. Forms are switched off in the copy.
Copied from the live site on October 28, 2026. See the live site (opens in a new tab)
The brief
Explain the specialties. Earn trust fast. Make asking easy.
Larsen’s clients include law firms, private medical practices and trades businesses, each with different questions. The new site had to speak to each of them directly, show who is behind the firm, and put a consultation request one tap away on every page.
The firm also had years of search history, old blog posts and links pointing at Squarespace addresses. Whatever we built had to keep all of that working on launch day.
What we built
Everything from the first page plan to the follow-up email.
- A custom site, written in plain languageA new homepage, five service pages, About, Contact and a How pricing works page, each with a drawn diagram that explains the idea.
- Pages for each specialty and areaMassachusetts law firms, private medical practices, and trades and contractors, plus a South Shore page covering 25 towns drawn from state boundary data.
- A consultation request on every pageEvery button opens a short request form. Ad pages use a three-step version: two tap questions, then name and email.
- Booking right after the requestOnce the form is sent, visitors can pick a time on the founder’s calendar straight away.
- A branded thank-you emailSent automatically to every request, with the booking link and downloadable guides.
- 43 articles, moved and repairedOld posts carried over with the founder’s byline and visible dates, broken paragraphs rejoined.
Launch day
Moving house without losing the mail.
A redesign that breaks old links throws away years of search history. This one didn’t.
We set up Google Search Console and Bing Webmaster Tools, submitted the new sitemap, and added structured data for the business, its services, FAQs and breadcrumbs.
Speed, access and security
Top marks on Google’s own tests.
Speed, accessibility, security basics and search readiness, checked on phones at launch on the home, blog and private medical practices pages.
- A strict security policy: the site only loads its own files
- Secure connections only, with modern encryption
- Each page loads only the styling it needs, so pages stay light
Measurement without tracking
Counting results, not people.
The firm’s privacy page promises a site without cookies or ad trackers, so we kept it that way. Visits are counted with cookie-free Plausible Analytics, served from the site’s own address, with goals for consultation requests, booking opens and phone taps.
For Google Ads, each request saves the ad click ID, and a weekly upload tells Google which clicks became inquiries and which became clients. No Google tag goes on the site at all.
Results so far
It’s early, and we’ll say so.
The site launched on October 24, 2026. Lead and ranking results need a full quarter of data to mean anything, so we’ll publish them here once we have it, good or bad.
Want a site built like this one?
Tell us about your business. You’ll get honest advice and, if we’re a fit, a fixed-price plan with dates.