Showing Your Florida Contractor License on Your Website
Where and how to show your Florida contractor license number on your website, why it matters for trust and ads, and how customers can verify it.
General information, not legal advice. Check the current requirements for your license type with the Florida DBPR or your licensing board.
In short
- Florida expects licensed contractors to show their license number in advertising, and a website counts
- Put the number in the footer of every page, on your about page and next to every form
- Invite customers to verify it, which sets you apart from unlicensed competitors
Florida homeowners are told again and again: check the contractor’s license. After every big storm, state agencies warn about unlicensed contractors, and many homeowners now look for a Florida contractor license number before they call anyone.
Your website should make that check effortless. Here’s where to show your license, how to present it, and why it helps you win work.
Why it matters
There are two reasons to show your license number clearly:
- The rules. Florida’s contractor licensing law expects certified and registered contractors to include their license number in their advertising. A website is advertising. Electrical and other specialty licenses have similar expectations under their own boards. Check the exact wording for your license type.
- Trust. Unlicensed contracting is illegal in Florida, with tougher penalties during declared emergencies. Homeowners know this. A visible license number, with a way to verify it, separates you from the crews they’ve been warned about.
Where to put it
Make the number impossible to miss:
- The footer of every page, next to your business name.
- Your about page, with a sentence on what the license covers.
- Next to every form, where people decide whether to trust you with their details.
- Service pages, especially for work that requires the license.
- Your proposals, contracts and invoices, so the website matches the paperwork.
Also include it in your ads and your Google Business Profile description where space allows.
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Show it clearly
A license number on its own can look like random characters. Add context:
- Your license type in plain words, like “State Certified Roofing Contractor.”
- The full number, exactly as it appears on your license, such as a number starting with CCC for certified roofing or CGC for certified general contractors.
- The name the license is held under, if it differs from your business name.
Keep it as real text, not just an image, so it’s readable on every device and by search engines.
Add a “verify our license” link
Link the number to the state’s license search at myfloridalicense.com (opens in a new tab), with a note like “Check our license with the state.” Inviting verification signals confidence, and it’s the exact step homeowners are told to take.
Certified vs registered, in plain words
Some customers wonder about the difference. A short explanation helps:
- Certified contractors hold a state license that’s valid across Florida.
- Registered contractors are licensed to work in specific local jurisdictions.
You don’t need to go deep. A sentence or two shows you understand the system and aren’t hiding anything.
Insurance belongs next to the license
Customers often check insurance right after the license. Show:
- That you carry general liability insurance.
- Whether you carry workers’ compensation, or how your crew is covered.
- That certificates are available on request.
Together, license and insurance answer the two questions every careful homeowner asks.
After a storm, say it louder
After a hurricane, homeowners are bombarded by contractors they don’t know. That’s when your license matters most. Put a short “Licensed and local” note in your storm banner and storm pages, with the verification link. Our guide to roof replacement leads after a hurricane covers storm-season pages in detail.
Keep everything matching
Make sure the license number, business name and qualifier details match everywhere: website, ads, trucks, proposals and your Google profile. Mismatches look careless at best and suspicious at worst. Update your website the day anything changes, like a renewal, a new license class or a new business name.
Common mistakes to avoid
- A license number only on the contact page, or only in an image.
- An old or expired number left on the site after a change.
- A business name on the site that doesn’t match the license or the paperwork.
- Licenses listed for work you’re not licensed to do.
Where to start
Today, add your license number and type to your website’s footer and your forms. This week, add the verification link and your insurance note. Then make sure your ads, profile and proposals match. For the rest of your site, see our guide to remodeling contractor websites.
License display checklist
- License number and type in the footer of every page
- License shown on the about page and next to every form
- Real text, not just an image
- A “verify our license” link to the state’s search
- Insurance coverage stated beside the license
- A “licensed and local” note in storm banners
- Matching details on site, ads, trucks, proposals and profile
Questions about showing your Florida license
Do I really need my license number on every page?
Putting it in the footer is the simplest way to make sure it appears wherever your website advertises your services. It also helps every visitor who’s checking.
What if I hold more than one license?
List each one with its type, so customers can see which work each covers.
Should I show my business tax receipt too?
It isn’t usually what customers look for, but you can mention it on your about page. The state license and insurance matter most to homeowners.